You've spent years being the one who holds everything together.
It's time to stop holding yourself back.
Alive AF! is a monthly membership for high-achieving women who are ready to change their relationship with alcohol β on their own terms, without shame, labels, or extreme solutions.
8 years coaching women through this
Thousands of women helped
Β A certified stop over-drinking coach who's lived it herself.
This is for you if...Β
- You've tried cutting back on your own and it keeps not sticking.
- You're tired of starting over every Monday.
- You want to understand why you drink, not just be told to stop.
- You're successful, capable, and high-functioning β and privately exhausted by this cycle.
- You've looked into AA or other programs and they just don't feel like you.
- You want a community of women who actually get your life β the career, the kids, the aging parents, all of it.
- You're ready to figure out what your relationship with alcohol looks like on your terms.
I know what it feels like to have a life that looks great from the outside while something feels very wrong on the inside.Β
For over 20 years I over-drank. I had a career, a marriage, three kids, a nice home. Nobody would have looked at me and seen a problem. But I knew.
I remember one night coming home from work β I had sworn to myself I wasn't drinking that night β and walking straight to the kitchen, grabbing a whole bottle and a wine glass, and locking myself in my bedroom. I sat on the floor until I'd numbed everything enough to feel okay. When I finally came out, the kids were already in bed.
That was the moment I understood what alcohol was actually costing me.
It wasn't long after that I got the support I needed and everything changed. Not because I white-knuckled it. Not because I swore off alcohol forever. Because I finally understood what was driving the behavior and learned how to work with my brain instead of against it.
That was eight years ago. Today I don't drink at all β and I have zero desire to. More importantly, I've helped thousands of women get to that same place of freedom. Whatever that looks like for them.
If I could change after 20+ years...
YOU can change too.
Here's what nobody tells you about
over-drinking:
It's not a willpower problem. It's not a character flaw.
It's a pattern your brain learned β and patterns can be unlearned.
When you drink to feel something different, you're teaching your brain to reach for alcohol every time that feeling shows up again. Over time that becomes automatic. It starts to feel like just who you are.
It isn't.
The other thing nobody tells you: most programs will hand you a label and a set of rules and call it help. Quit forever or moderate using a tracking app.
That's it. No room for you to figure out what you actually want. No support for the emotional stuff underneath. No community of women who actually get your life.
And by "your life" I mean this: you have not lost everything.
- You have not hit rock bottom.
- Your house is still standing, your kids are taken care of, your career is intact.
- You show up, you perform, you hold it all together.
- You're also caring for aging parents, launching adult children, working full time, and managing a life that looks impressive from the outside.
The women in this membership are you. High-functioning, successful, public-facing β and privately exhausted by this cycle.
They don't resonate with rock-bottom stories because that's not their story. They resonate with each other. And that's exactly the room you're walking into.
That's exactly why Alive AF! exists.
Most programs tell you what to do.
This one helps you figure out what you actually want.
Alcohol doesn't come out of nowhere.
It shows up when you'reΒ overwhelmed, understimulated, lonely, resentful, anxious, or just done with the day.
It's not a habit.
It's a response.
And until you understand what you're actually responding to β what feelings are driving the reach for a drink β nothing really changes.
You can white-knuckle your way through a Dry January and be right back where you started in February.
That's why Alive AF! starts with the foundation:
Alive AF! course.
It's a series of 6-7 videos, worksheets, and workbooks that walk you through figuring out your own goal and how to actually execute it. How to handle urges. What to do if you over-drink. How to set yourself up to follow through.
You do this work first β and then everything else in the membership is built around supporting that goal.
And here's something that makes this different from most programs:
YOU choose your path.
Maybe you want to take a break from drinking completely.
Maybe you want to explore what mindful, intentional drinking looks like for you
Neither is wrong.
Every month you set a new goal β and then you get real coaching support from me and Coach Steph to help you hit it.
You can come to either coaching call depending on where you are and
what you're working on.
The deeper work underneath all of it is learning to be with your feelings instead of escaping them.
To notice what's happening before you automatically reach for a drink.
To understand what your emotions are actually trying to tell you β because they're always telling you something.
On our calls, I take women through this in real time. Not theory. We actually do it together. Women who have spent decades numbing out discover they can feel hard things and survive them. That they don't need a drink to get through a difficult conversation, a stressful day, or an emotion they've been avoiding for years.
And when you slip up β because at some point you will, and that is completely expected β we don't let you spiral.
We have worksheets and videos built specifically for that moment. You'll know exactly how to look at what happened, gather the insights from it, and move forward quickly. No shame. No "screw it, I've already blown it" tailspin.
Just learning and getting back on track. That's part of the program too.Β
What's Inside Alive AF!Β
Alive AF! is a living, active membership. Every month brings new coaching, new workshops, and a community of women who are doing this work alongside you. Here's everything you get access to the moment you join.
The Alive AF! Course β Your Foundation
This is where you start. A series of 6-7 videos, worksheets, and workbooks that help you get clear on your goal, understand your patterns, and put a real plan in place. You'll learn how to handle urges, what to do if you slip up, and how to set yourself up to actually follow through. Everything else in the membership builds on this.
+ 5 Live Experiences Every Month
Group Coaching Call with Angela
For women whose goal is to be alcohol-free.
Come ready to get coached, work through obstacles, and move faster toward what you want.
Group Coaching Call with Coach Steph
For women who are mindfully reducing.
Same real coaching energy, same zero judgment, built specifically for where you are.
LiveΒ Monthly Workshop
A new skill-building topic every single month.
Recent workshops have covered how to stop abandoning yourself, self-love, and training your mind like a muscle. Every month is new.
Monthly Happy Hour
Hosted by our Alive AF! ambassador. Grab a mocktail, meet other members, and just be in the room with women who get it. No agenda. Just connection.
Quit-Lit Book Club
We read and talk about books together.
Members say this one surprised them the most.
It's become a favorite.
Can't make it live?
Every call, workshop, and Book Club session is recorded and waiting for you in the member portal. The Happy Hour is live-only β because that's where the real connection happens.
Plus...
A Full Year of Past Workshops
When you join, you don't just get this month β you get access to an entire library of past workshops. Real skill-building content you can go back to anytime.
Bonus Content β Challenges, Videos and Workbooks
Throughout the year we run challenges like Dry January and Sober October, with bonus workshops, videos and workbooks built specifically around them. These are some of the most popular things we do and members come back to them again and again.
Private Community β Off Social Media
Our community lives inside Kajabi, not Facebook. It's private, it's safe, and it's full of women who understand exactly what you're going through. Post anytime. Get written coaching back within regular business hours.
Take It With You β Or Settle In at Your Desk
Everything in Alive AF! is available through our app or on desktop. Pull up a replay on your lunch break, check in with the community from your phone, or do the coursework from your laptop. It fits into your real life.
Join Alive AF! β $97/month
Meet Your CoachesΒ
Angela Mascenik
I over-drank for 20+ years while raising three kids and maintaining a career, a marriage, and a life that looked completely fine from the outside.
Life coaching changed everything for me β so I became a certified coach myself. That was eight years ago. Since then I've helped thousands of women change their relationship with alcohol for good.
I've built a coaching practice from the ground up β nearly 400 podcast episodes, multiple courses and programs, live retreats, and now The Magic House, my own retreat center in Lisbon, Portugal. I know this work from the inside out, and I will never stop being obsessed with it.
Coach Steph Tell
Steph came to me as a client in 2020. At the time she was drinking upwards of 50 drinks a week and spending close to $25,000 a year on alcohol.
She did the work, transformed her life, cut her drinking by 90%, and went on to get her own coaching certification. Today she's been part of this team since 2021 and our members are crazy about her.
She's real, direct, and tells it like it is β exactly the kind of person you want in your corner. Steph leads our coaching call for women who are mindfully reducing and hosts our Quit-Lit Book Club every month. She brings her whole story to everything she does.
What members are sayingΒ
After 6 months of doing this work inside Alive AF!, members report on average an 80% reduction in how much they drink. Better sleep. Improved relationships. More confidence. The ability to walk into a social situation and actually enjoy it.
But the result that matters most? They stop fighting with themselves.
I am proud that I have remained alcohol free 28 out of the 31 days this month, but I am most proud that it's different for me this time around. Previously, I spent refraining from alcohol but counting down the days when I could go back to drinking. This time it feels different. The nights I did drink didn't make me want to pick up again β they made me realize how much I like the nights I went without. All of the credit goes to the work I've done with this group."
β Alive AF! Member
The biggest win for me is that I'm doing something I thought I could NEVER do. I'm staying completely AF β and the best part is that I'm not white-knuckling at all. I've had cravings heading into the weekend but I am able to move past them. I have completely surprised myself."
β Alive AF! Member
I went from drinking wine 2-3 glasses a night, 7 days a week β a minimum of 56 glasses a month β to maybe 4 glasses a month. I think this is a wonderful program and provides 100 times the value it costs."
β Alive AF! Member
"I'll never forget the day I found your podcast and how your fresh, unique approach to our relationship with alcohol forever changed my own life course. Until that point, I only related to alcohol in extremes β which kept me from realizing it's not about the alcohol. This community is the most amazing group of women I have ever found."
β Alive AF! Member
Everything you get when you join Alive AF!
- The Alive AF! course β 6-7 videos, worksheets and workbooks (your foundation)
- 2 live group coaching calls per month with Angela and Coach Steph (private sessions with coaches of this caliber run $300-$500 each)
- Monthly workshop β new topic, new skills, every month (value: $97-$197 per workshop)
- Quit-Lit Book Club hosted by Coach Steph
- Monthly Happy Hour with our Alive AF! ambassador
- Full library of past workshops β an entire year of content
- Bonus challenge content β Dry January, Sober October, and more
- Private off-social-media community with written coaching support
- App + desktop access β take it anywhere
All of this for $97/month.
Cancel anytime.
Your rate never increases as long as you stay an active member.
That said, we want to be honest with you: real change takes time. Most members start feeling a meaningful difference within the first 3 months. The women who see the biggest transformations are the ones who stay in for a year or more. This work compounds. Every month you show up, you're building something that lasts.
So while you can absolutely cancel anytime β we hope you'll give this the time it deserves.
How It WorksΒ
Join today and you get immediate access to everything β the course, the call schedule, the community, and the replay library.
You'll get a monthly email with that month's workshop topic and call schedule, plus a 24-hour reminder before every live call. You can submit questions in advance for coaching calls so you're ready to go even if you're nervous to speak up live.
Every month is new. Every month you're moving forward.
Join Alive AF! β $97/month
You've got questions β I've got answers
Is this program for me?
What if I can't make it to all of the calls?
How often does Angela lead the calls?
Do I have to be on camera?
How many women are in the program?
Do you offer refunds?
How do I cancel?
Still have questions?
You deserve to feel free.
Thousands of women have done this work. You can too.Β
Enrollment closes April 3. Don't wait on this one.
